Analytics, Tracking & Funnel Audit

Globally:

• 30–40% of marketing data is inaccurate or incomplete
  
• Most brands optimize based on wrong or missing signals
  
• Funnel drop-offs are invisible due to poor tracking

That means most businesses:

• Trust dashboards that lie
  
• Optimize campaigns based on partial data
  
• Can’t see where users actually drop off
  
• Scale what appears to work but doesn’t

Common reasons:

• GA4 set up incorrectly or partially
  
• Conversion events misfiring or duplicated
  
• Missing funnel steps (micro + macro conversions)
  
• No clear attribution between channels
  
• Disconnected view of traffic → conversion → revenue
  

Most brands respond by:

• Looking at surface metrics
  
• Blaming channels instead of data
  
• Making decisions based on assumptions

Result: Wrong optimizations, wasted spend, stalled growth.

This audit doesn’t guess. It identifies where your data breaks, lies, or goes missing and how that affects decisions.

We answer questions like:

• Are conversions being tracked correctly?
  
• Which channels truly drive outcomes?
  
• Where exactly do users drop off in the funnel?
  
• Are you optimizing for the right events?
  
• What data is missing to make confident decisions?

This service is ideal if you are:

• Running paid ads, SEO, or content marketing
  
• Unsure which channel actually performs best
  
• Seeing mismatches between platforms & GA4
  
• Scaling spend without full funnel visibility
  
• Making decisions without confidence in data
  
• Planning growth and want clean foundations first
  

If data drives your decisions, this audit pays for itself quickly.