What's New in AI
Claude Agent Skills + MCP: What to Actually BuildAI Front Desk Agents Save ~30 Hours a Month: What They Do and Where They BreakChatGPT Killed Instant Checkout: The Honest Version of What Matters NowAds Now Appear in 1 of 4 AI Overviews: The Paid and Organic CollisionGoogle’s 4 New AI-Native Ad Formats: What Changes for Your BudgetYou Can Finally See If AI Search Sends You Anyone. Here Is What To Check This WeekRanking #1 Now Leaks Most Of Your Clicks. The Real Win In 2026 Is Getting CitedCited Brands Get +35% More Clicks From AI Search. Here Is How To Become OneAI Just Moved To Your Customer’s Home Screen. Here Is What That Does To Local SearchHow Gemini 3.5 Just Changed Whether Google Names Your BusinessClaude Fable 5 Just Landed at Double the Price. Here Is When It Is Worth ItAI UGC Video Tools Compared: Creatify vs MakeUGC vs Synthesia vs HeyGen (2026)How to Evaluate an AI-Powered Marketing Agency: 10 Questions to Ask Before SigningWhy B2B Buyers Are Asking ChatGPT Before Googling You (And How to Show Up in Their AI Research)Claude Agent Skills + MCP: What to Actually BuildAI Front Desk Agents Save ~30 Hours a Month: What They Do and Where They BreakChatGPT Killed Instant Checkout: The Honest Version of What Matters NowAds Now Appear in 1 of 4 AI Overviews: The Paid and Organic CollisionGoogle’s 4 New AI-Native Ad Formats: What Changes for Your BudgetYou Can Finally See If AI Search Sends You Anyone. Here Is What To Check This WeekRanking #1 Now Leaks Most Of Your Clicks. The Real Win In 2026 Is Getting CitedCited Brands Get +35% More Clicks From AI Search. Here Is How To Become OneAI Just Moved To Your Customer’s Home Screen. Here Is What That Does To Local SearchHow Gemini 3.5 Just Changed Whether Google Names Your BusinessClaude Fable 5 Just Landed at Double the Price. Here Is When It Is Worth ItAI UGC Video Tools Compared: Creatify vs MakeUGC vs Synthesia vs HeyGen (2026)How to Evaluate an AI-Powered Marketing Agency: 10 Questions to Ask Before SigningWhy B2B Buyers Are Asking ChatGPT Before Googling You (And How to Show Up in Their AI Research)
WHAT'S NEW IN AI

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Claude Agent Skills + MCP: What to Actually Build 7 min read
AI Update Jul 7, 2026

Claude Agent Skills + MCP: What to Actually Build

Every owner we talk to has heard the phrase ‘AI agents’ a hundred times this year. Almost none of them can tell you what an agent is actually made of, or what to build first. Two pieces from Anthropic clear that up: the Model Context Protocol, or MCP, and Agent Skills. Once you see how […]

ChatGPT Killed Instant Checkout: The Honest Version of What Matters Now 6 min read
AI Update Jun 23, 2026

ChatGPT Killed Instant Checkout: The Honest Version of What Matters Now

On February 16, 2026, OpenAI launched ‘Buy it in ChatGPT,’ an Instant Checkout feature that let US users purchase products without leaving the chat. By March 2026, it was gone. The Information reported the shutdown on March 6, and OpenAI confirmed the pivot soon after. If you spent the spring chasing ‘sell inside ChatGPT,’ you […]

Google’s 4 New AI-Native Ad Formats: What Changes for Your Budget 6 min read
AI Update Jun 19, 2026

Google’s 4 New AI-Native Ad Formats: What Changes for Your Budget

Google just moved its ad inventory inside the AI answer itself. At Google Marketing Live 2026, the company rolled out a new generation of Gemini-powered ad formats that live directly within AI Mode and AI Overviews. The ad no longer sits above or below the answer. It becomes part of the answer. For any brand […]

You Can Finally See If AI Search Sends You Anyone. Here Is What To Check This Week 6 min read
AI Update Jun 19, 2026

You Can Finally See If AI Search Sends You Anyone. Here Is What To Check This Week

On June 3, 2026, Google added dedicated Search generative AI performance reports to Search Console, isolating how often your pages appear inside AI Overviews and AI Mode. For the first time, owners get a clean, official view of their AI-driven visibility instead of guessing. According to Google’s Search Central blog, the reports break impressions down […]

Ranking #1 Now Leaks Most Of Your Clicks. The Real Win In 2026 Is Getting Cited 6 min read
AI Update Jun 18, 2026

Ranking #1 Now Leaks Most Of Your Clicks. The Real Win In 2026 Is Getting Cited

Google’s AI Mode crossed one billion monthly users in May 2026, roughly a year after launch, and AI Overviews now reach about 2.5 billion. Meanwhile no-click searches sit at 58.5% of US queries (SparkToro), and where AI features appear, position-1 organic click-through has fallen from 27% to 11%, per SISTRIX’s February 2026 data. The page-one […]

Cited Brands Get +35% More Clicks From AI Search. Here Is How To Become One 6 min read
AI Update Jun 18, 2026

Cited Brands Get +35% More Clicks From AI Search. Here Is How To Become One

Here is the upside buried in all the no-click doom: brands cited inside Google’s AI Overviews earn roughly 35% more organic clicks than uncited competitors on the same query. That figure comes from Seer Interactive’s analysis of 3,119 informational queries and 25.1 million organic impressions. The AI box isn’t only taking clicks, it is concentrating […]

How Gemini 3.5 Just Changed Whether Google Names Your Business 6 min read
AI Update Jun 16, 2026

How Gemini 3.5 Just Changed Whether Google Names Your Business

Gemini 3.5 Flash went live as the default model inside Google’s AI Mode and the Gemini app on May 19, 2026. Its bigger sibling, Gemini 3.5 Pro, is expected before the end of June. To most owners this reads like distant lab news. It is not distant at all. The AI model Google just upgraded […]

Claude Fable 5 Just Landed at Double the Price. Here Is When It Is Worth It 9 min read
AI Update Jun 12, 2026

Claude Fable 5 Just Landed at Double the Price. Here Is When It Is Worth It

On June 9, 2026, Anthropic released Claude Fable 5, the public version of its frontier Mythos system and the most capable model most teams can buy off the shelf today. Anthropic also shipped a heavier sibling, Mythos 5. For most owners, this reads like one more AI headline to scroll past. New model. Bigger number. […]

AI UGC Video Tools Compared: Creatify vs MakeUGC vs Synthesia vs HeyGen (2026) 8 min read
AI Update Mar 5, 2026

AI UGC Video Tools Compared: Creatify vs MakeUGC vs Synthesia vs HeyGen (2026)

Compare the best AI UGC platforms side-by-side. Pricing, features, pros, cons, and exactly which tool to use based on your creative scale and budget. The AI UGC market exploded in 2025. Five tools dominate: Creatify MakeUGC Synthesia HeyGen CreatorKit Each platform takes a different approach to faceless video generation, pricing, and use cases. Choosing the […]

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