6 min read
ChatGPT Killed Instant Checkout: The Honest Version of What Matters Now
On February 16, 2026, OpenAI launched ‘Buy it in ChatGPT,’ an Instant Checkout feature that let US users purchase products without leaving the chat. By March 2026, it was gone. The Information reported the shutdown on March 6, and OpenAI confirmed the pivot soon after. If you spent the spring chasing ‘sell inside ChatGPT,’ you […]