Free Marketing Tools
Calculators we use in our own audits, open to anyone. No signup, no email, nothing stored. Each one runs in your browser the moment the page opens.
AI Overviews Traffic Loss Calculator
Estimate the organic clicks and revenue Google's AI Overviews take from your site each month, from four Search Console and GA4 numbers.
Open the calculator →
Marketing Budget Calculator
See what a company your size should spend on marketing per year and per month, using Gartner's 2025 CMO Spend Survey ranges.
Open the calculator →Why we publish these
Every audit we deliver starts with the same two questions: how much is the AI search shift costing you, and is the budget sized for the growth target. These tools answer both in under a minute. If the numbers worry you, the next step is a free audit, delivered within 24 hours.
Common questions
Are the tools really free?
Yes. No signup, no email gate, no trial. Use them as often as you like.
Do you see what I enter?
No. The calculations run in your browser. Nothing is sent to our servers.
Where do the benchmark numbers come from?
Each tool lists its sources at the bottom of the page, with the study name, sample size and date. We only use published studies, and we update the figures when the studies update.
Can I request a tool?
Yes. Send the idea to [email protected]. If enough founders ask for the same thing, we build it.