Paid Ads & Campaign Audit

Globally, 30–50% of ad spend is wasted due to poor structure, weak targeting, and misaligned funnels.

That means most ad accounts:

• Spend money on the wrong audiences
  
• Drive clicks that never convert
  
• Optimize for the wrong events
  
• Scale what shouldn’t be scaled

Common reasons:

• Keywords or audiences too broad or too narrow
  
• Creatives optimized for clicks, not conversions
  
• Landing pages not aligned with ad messaging
  
• Broken or inaccurate conversion tracking
  
• Budgets allocated emotionally, not logically

Most brands respond by:

• Increasing budgets hoping results improve
  
• Launching more campaigns
  
• Testing creatives without fixing fundamentals

Result: Higher CPL, lower ROAS, constant frustration.

An ads audit doesn’t guess.
It identifies exact leakage points where money is being wasted and performance is capped.

We answer questions like:

• Where exactly is your ad budget being wasted?
  
• Which campaigns should be scaled vs paused?
  
• Are you targeting the right intent, or just traffic?
  
• Are your ads and landing pages misaligned?
  
• Is your tracking telling the truth?
  
• What changes will reduce CPL fastest?

This service is ideal if you are:

• Spending ₹50,000+/month on ads
  
• Running any performance marketing campaigns 
• Getting clicks but poor leads or sales
  
• Seeing rising CPLs over time
  
• Unsure where to scale or cut spend
  
• Planning to increase budgets and want clarity first

If paid ads matter to your revenue, this audit pays for itself quickly.