01
Beauty and personal care
Where it leaks. On Nykaa or Amazon, shoppers see five look-alike products on one screen and pick on reviews and photos.
What we do. Rebuild listings, grow review volume and test creative until yours gets the click.
Five reviews lift the chance of a sale by 270%. Spiegel
02
Health and supplements
Where it leaks. Claims rules, repeat buyers who drift away, and copycat sellers eating your margin.
What we do. Compliant product pages, subscribe-and-save and reorder flows, and brand registry cleanup.
03
Food and beverage
Where it leaks. Thin margins, and quick commerce shelves on Blinkit, Zepto and Instamart that go empty one dark store at a time.
What we do. Pack size and bundle tests, ad bids tied to margin, and city-by-city stock tracking.
India’s quick commerce hit ~₹11K Cr GMV in one month. Redseer
04
Home and kitchen
Where it leaks. Big catalogs where a few SKUs carry the store and the rest sit unseen.
What we do. Long-tail search pages, category ads ranked by margin, and a Q4 plan we write in August.
05
Fashion and apparel
Where it leaks. Returns, size questions and trends on Myntra and Instagram that move faster than your ad calendar.
What we do. Fit content, UGC video and a weekly creative refresh tied to what’s selling now.
Online apparel returns run 24.4% in the US and 25 to 40% in India. NRF
06
Baby and kids
Where it leaks. Parents reorder on a schedule, on FirstCry, Amazon or your site. One stock-out sends them to a rival for good.
What we do. Replenishment reminders, stock-aware ads and review-led discovery.
Empty shelves cost retailers $690.9B a year. IHL
07
Pet
Where it leaks. Loyal buyers, but repeat orders slip the moment price or stock does.
What we do. Autoship and reorder programs, marketplace price watch, and email and WhatsApp that keep the habit.
Winning a new customer costs 5 to 25 times more than keeping one. HBR
08
Consumer electronics
Where it leaks. A small price gap flips the Buy Box on Amazon or the top slot on Flipkart, and the sale goes with it.
What we do. Daily price and Buy Box tracking, seller price checks and search ads that defend your brand terms.
09
Auto parts and accessories
Where it leaks. Fitment data. One wrong year, make or model and the return costs more than the sale.
What we do. Clean fitment catalogs, part-number SEO and marketplace listings buyers trust.