How NG EarSafe Grew Product Sales 17x and Built a B2B Channel From Scratch
A NuroSparX Customer Success Story • Performance Paid Growth + Search & Content Growth Engine + CRO & Experience Design • Consumer Electronics — Audio
About NG EarSafe (ngearsafe.com)
NG EarSafe is India's ENT-certified open-ear audio brand, making air-conduction and bone-conduction headphones engineered for safer listening. Competing against boAt, Noise, JBL, and global open-ear leader Shokz, the brand sells D2C and through marketplaces, with growing retail distribution across India.
The Solution
NuroSparX ran a two-front strategy: scale and diversify the consumer engine while building an entirely new B2B channel alongside it.
Quantifiable Impact
Over 24 months, product sales grew 17x and revenue doubled in the final year. B2B went from 10% to 37% of revenue, D2C share rose from 20% to 45%, and the business now stands on multiple channels instead of one — at a sustained 3x ROAS.
What Made the Difference
Most audio brands fight for the same spec-driven buyer. NuroSparX sold the use case — safety for runners, awareness for parents, comfort for all-day workers — and built the B2B channel competitors ignored. The result is growth that diversified the business instead of concentrating its risk.
At a Glance
| Client | NG EarSafe (ngearsafe.com) |
| Industry | Consumer Electronics — Open-Ear Audio (India) |
| Engagement | 24 months • B2C + B2B |
